Tuesday

Learn to present like Steve Jobs



On Businessweek.com there is a breakdown of the ace presenter's latest Macworld keynote. The result? A 10-part framework you can use to wow your own audience. But before we go to the details, I want to mention another article: Steve Jobs, Bill Gates & the Zen Aesthetic from the excellent presentationzen.com. After that, have a look at the Macworld 2008 Keynote speech to get inspirational.

The Businessweek article has some really useful tips in there like:

Make numbers meaningful. When Jobs announced that Apple had sold 4 million iPhones to date, he didn’t simply leave the number out of context. Instead, he put it in perspective by adding, “That’s 20,000 iPhones every day, on average.” Jobs went on to say, “What does that mean to the overall market?” Jobs detailed the breakdown of the U.S smartphone market and Apple’s share of it to demonstrate just how impressive the number actually is. Jobs also pointed out that Apple’s market share equals the share of its top three competitors combined. Numbers don’t mean much unless they are placed in context. Connect the dots for your listeners.

And

Create visual slides. While most speakers fill their slides with data, text, and charts, Jobs does the opposite. There is very little text on a Steve Jobs slide. Most of the slides simply show one image. For example, his phrase "The first thing I want to talk to you about today…" was accompanied by a slide with the numeral 1. That's it. Just the number. When Jobs discussed a specific product like the iPhone, the audience saw a slide with an image of the product. When text was introduced, it was often revealed as short sentences (three or four words) to the right of the image. Sometimes, there were no images at all on the slide but a sentence that Jobs had delivered such as "There is something in the air." There is a trend in public speaking to paint a picture for audiences by creating more visual graphics. Inspiring presenters are short on bullet points and big on graphics.

Deliver a Presentation like Steve Jobs (BusinessWeek)

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