The enterprise architecture blog has a nice article about social networking within enterprise:
Have you noticed that many consulting firms such as Accenture, Bearingpoint and even McKinsey will talk about the importance of social networking. Do you think that they have the liberty to publish and present information without leveraging their fine PowerPoint templates? Could a consultant from one of these firms maintain the goals of perception management while ignoring worst practices such as using PowerPoint bullets? Could they do a 2.0 style PowerPoint communication with strictly images (and no bullets) with little internal churn in doing so?Read full article.
I guess my point is that social networking isn't about tools or even the process around tools, but more about removing the impediments for capturing knowledge, providing insight and enabling conversations that lead to implementing the strategic intent of the business in an agile way.
Too much of the conversation around social networking within large enterprises to date has been about tools (e.g. wikis, blogs, instant messaging, etc) and we have let the process weenies once again allow something that could be really game changing to be reduced down to mediocrity...
If you want to have more insights into integrating web 2.0 successfully into your enterprise,
James MacLennan from the cazh1 blog has some interesting insights:
- Blogs as Conversation, and Wikis as Diaries - Not Exactly (January 29, 2006)
- Do blogs fit in the enterprise? Specific examples (WIIFMs) ... (April 19, 2007)
- Project Status Dashboards Best Practice (and a PowerPoint trick) (May 3, 2007)
- Corporate Web 2.0 is Spreading - Here comes the Blog (May 15, 2007)
- Five Key Skills for Successful Project Managers (June 18, 2007)
- More Challenges for Applying Web 2.0 inside the Firewall (July 2, 2007)
- Driving Participation and Contributions on Internal Blogs and Wikis (July 7, 2007)
- Thoughts on Why Tech Folks Need to Sweat the Administrivia Details (July 14, 2007)
- The Right Web2.0 Tool for The Job (July 16, 2007)
- Communication is the responsibility of ... (August 19, 2007)
- Update on Blogs as PM Tools - Tales from the Front Lines (January 20, 2008)
- The Best Way to get Web 2.0 Into the Enterprise (March 3, 2008)
- Success, Failure, and Insights after 12 Months of Internal Web 2.0 (March 10, 2008)